It is the kind of build up you can’t market or manufacture. Ironically, The Blind Side starring Sandra Bullock seemed destined to be trounced by the latest in the Twilight series, New Moon. But after holding tough on the first weekend, The Blind Side pulled close to even with Twilight in its second week out and now has taken a clear lead in its third week coming in at $6.8 million on Friday over Twilight’s $5.2 million gross.
It is a rare accomplishment. The Blind Side is entirely story driven and has gone from second place in the box office sweepstakes to number one in its third week, beating out two big budget blockbusters in the process (New Moon and 2012). It is true that Blind Side benefited from weak new entries on week two …
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Sunday, December 6, 2009
‘The Blind Side’ Tops ‘New Moon’
In its third week, ‘New Moon‘ was topped by another movie which is Sandra Bullock’s ‘The Blind Side.’
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